All things creative

I’ve always been drawn to creativity—whether it was painting, crafting, or designing, I’ve loved bringing ideas to life with my hands. This passion led me to pursue a Bachelor’s degree in Computer-Based Design, and for over ten years, I have honed my skills as a graphic designer in the corporate world. Throughout my career, I’ve loved blending artistry with precision, turning concepts into visually engaging designs.

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My journey into handmade textures began in 2018, sparked by a simple Pinterest post of a wedding macrame backdrop. Inspired, I taught myself macrame and started creating pieces from home. What began as a personal hobby quickly grew into a thriving business, gathering a large and engaged audience who appreciated the warmth and uniqueness of handmade decor. I named my business Ochre Alley, combining my name, Chloe, with my son Arley’s—something meaningful that represents both my personal and creative journey.

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Alongside macrame, I’ve always enjoyed designing stationery for special occasions—from wedding invitations and baby shower signage to helping start-up businesses with their logos and branding. Today, I combine my love for graphic design and handmade artistry to create meaningful, one-of-a-kind pieces. Based on the Sunshine Coast, QLD, I’m passionate about helping others celebrate life’s special moments and bring their creative visions to life.